How can I become Pro Staff?

How does someone become a pro staffer or brand ambassador in the outdoor industry in general?
In general, pro staffers with most outdoor organizations have been involved in the industry for most of their lives and have thorough knowledge of hiking, fishing, hunting and the outdoors. Pro staffers build their skills by frequently participating in the sports they love, tournaments, and even television shows. 

Very few pro staffers make a living hunting, fishing or being outdoors. Most have a full-time job in addition to their outdoor schedules. 

What is an Pro Staff? Pro Staff and brand ambassadors are social media influencers who work with us and our brand partners. Our mission is to get individuals and families outdoors, while supporting the hard work that made the United States the great nation it is. Our Pro Staff have a strong presence on their social media channels, high quality content with a definitive voice and a passion for the outdoors.

Why you should join Pro Staff?
You are excited about the outdoors, knives, crossbows, ninja gear and the like. You’re a patriot that cares about the direction of our country, investment in our future, and bringing families together. If any of those are true, you are the perfect candidate for Pro Staff.

How do I become Pro Staff?
Complete, and submit, your application below. After you submission, we review each one individually to see if your content and social media presence is the right fit for the Pro Staff program.

Are there any costs to becoming Pro Staff?
Absolutely not. Our team works hard every day and are thankful you’d like to be part of that. Thanks to our team's efforts, and our wonderful partner brands, we’re able to include key influencers as brand ambassadors and pro staff. Plus, throughout the year, there may be opportunities available for exclusive giveaways, discounts and rewards to Pro Staff. Our thanks to you for helping the mission.

Are there eligibility requirements?
You must have an active social media presence on at least one of the following channels: a personal blog, Twitter, YouTube or Instagram. You can be located anywhere in the world, but we are looking for influencers whose content is communicated in English.
You must have a strong audience on your social media channels. While we will sometimes make exceptions for someone with great potential, generally, we are looking for the following audience minimums. (We will consider the minimum for your strongest channel, and are happy to consider them all.):
  • For Bloggers, a minimum of 1,000 unique monthly visitors
  • For Twitter, a minimum of 1,000 followers
  • For Instagram, a minimum of 1,000 followers
  • For YouTube, a minimum of 500 subscribers
  • Willingness to help get the word out by promoting our giveaways, contests and free content. Don’t worry, we have tools to make this really easy and you always have full control of what you talk about on your channels.
  • A positive attitude

Stay in touch

Contact Us

We'd love to hear from you. Call us at 1-256-486-3493 or send us a quick note from our contact us page and we'll be happy to answer any questions you have.

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